Positive Psychology · Coaching · Yoga

Be(com)ing
well.

A positive psychology and wellbeing practice supporting purpose-driven professionals in moving from simply doing wellbeing to be(com)ing well.

↓ Begin
Eucalyptus branch resting in soft morning light
The Practice

About Be(com)ing.

Be(com)ing LLC is a positive psychology and wellbeing practice supporting purpose-driven professionals in creating lives that are aligned, meaningful, and sustainable — through coaching, yoga, workshops, and reflective resources.

We integrate positive psychology, wellbeing science, reflective practice, and embodied approaches like yoga and mindfulness — grounded in the belief that meaningful change begins with presence and unfolds through small, sustainable actions.

  • Coaching
  • Yoga
  • Workshops
  • Reflective resources
The Framework

Not three phases. One interconnected practice.

Be, Being, and Becoming are not stages to complete in order. They move together — and we oscillate between them as life, season, and role ask different things of us. Be is the ground beneath both Being and Becoming, the place we return to as transitions reshape what's next.

Be
Being
Becoming

Be

Anchored in presence.

The foundation that holds Being and Becoming both. Awareness, breath, the felt sense of arriving here.

Being

Aligned with what matters.

The slow congruence between what you value and how you live — held in place by Be, and feeding Becoming.

Becoming

Positively you, unfolding.

Small, intentional movement through the chapters and roles of a life — returning, always, to Be.

Inspired by William Bridges' work on transitions — honoring that endings, in-between, and new beginnings live within one another, not in tidy sequence.
What's New

Most recent from the practice.

New offerings, reflections, and resources — the latest from Be(com)ing.

Coaching with Be(com)ing is now open
New · Coaching

Coaching with Be(com)ing is now open

Discovery sessions are available — a gentle, judgment-free space to explore what's stirring and what truly matters.

Book Discovery Conversation
Accomplishment: building what matters without losing yourself
New · Reflection

Accomplishment: building what matters without losing yourself

On evidence, integration, and the kind of accomplishment that actually nourishes wellbeing.

Read on Substack
Meaning: direction within a life of wellbeing
New · Reflection

Meaning: direction within a life of wellbeing

On the difference between moving forward and simply going through the motions.

Read on Substack
From doing wellbeing to be(com)ing well
Featured · Reflection

From doing wellbeing to be(com)ing well

Why fit changes everything in the move from functioning toward sustainable flourishing.

Read on Substack
Our Offerings

Evidence-informed pathways to wellbeing.

Services are designed to help individuals, groups, and organizations cultivate greater presence, alignment, resilience, and sustainable flourishing.

Ready to begin? Start with a complimentary first conversation.

Book Discovery Conversation
Resource & Reflection Hub

Quiet companions for the practice.

Articles, guided reflections, audio practices, and resources to support your ongoing path toward flourishing.

Reflections

Essays for slow, deliberate reading.

Guided Audio

Short practices for grounding the day.

Video Series

The Practice of Flourishing.

Dr. AmandaRae Shelton
Meet the Founder

Dr. AmandaRae Shelton

Hi, I'm Dr. AmandaRae Shelton, founder of Be(com)ing LLC. My work brings together positive psychology, wellbeing science, coaching, learning and development, and yoga to help people cultivate lives that feel more aligned, meaningful, and sustainable.

Through my own experiences navigating life's challenges, transitions, and the ongoing practice of self-discovery, I've come to believe that flourishing is not about perfection or constantly striving for more. It's about returning to ourselves, reconnecting with what matters most, and creating the conditions for growth one intentional step at a time.

I created Be(com)ing to offer a space where evidence-informed practices, reflection, and embodied awareness come together to support lasting wellbeing.

Connect on LinkedIn
The Substack Community

Weekly reflections on the practice of being well.

Slow, evidence-informed essays delivered every Sunday morning.

Sundays · No spam, only intention

Voices from the Practice

What clients are saying.

Trusted by leaders, healers & parents
AmandaRae's coaching gave me something I didn't know I was missing: permission to slow down and actually notice my life. The Be → Being → Becoming framework reshaped how I lead and how I rest.

Sarah K.

Executive Director, Nonprofit

Our team workshop was genuinely transformative. AmandaRae blends evidence and warmth in a way I haven't encountered before. We left with practices we're still using months later.

Michael R.

Head of People, Mid-Market SaaS

Private yoga with AmandaRae has become the quiet hour my week is built around. It's not performance — it's a return to myself. I am genuinely a more present parent and partner because of it.

Priya N.

Physician

In Good Company

Past & current clients.

A selection of the organizations and individuals I've had the privilege of partnering with.

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Frequently Asked

Questions about working together.

Don't see your question here? Reach out anytime via email.

Connect With Us

Begin with a quiet
conversation.

Whether you're seeking clarity, recalibration, or a deeper sense of purpose — we'd love to hear what's stirring.

Our services are provided in the Twin Cities and surrounding areas.